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Portuguese company
It all started with a creative mind who was also a wife, a mother, a radio host, and a performer. Rita was 38 years old and dreamed of having her own business, creating a brand from scratch that represented her lifestyle and her children. The idea came to life one night, back on her couch, scrolling through Instagram and remembering her own childhood in overalls.

Childhood is all about family and siblings. That's when Madalena, his younger sister and one of his favorite people in the world, took on the project. She's also an entrepreneur who has lived in America, worked at Google, and faced all sorts of challenges.
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